It was launched in 1999. The nose behind this fragrance is Michel Almairac. Rush is classified as a Chypre fruity fragrance for women. Gucci Rush is very attractive and recognisable fragrance, impulsive and irresistible, just like the love at first sight. The name of the fragrance ‘Rush’ reminds of simulative drug, very widespread in America during 1980’s. The intensive red bottle has a shape of video tape, a very unusual and modern design by bottle designer Tom Ford.